Curious clicks don't count. It's all about conversion. Brands that use affiliate programs to increase their exposure to relevant audiences naturally enjoy a higher conversion rate and more incremental sales.
We create web applications where people spend time and money.
Even as the virtual world makes geography less of a factor, location is still the number one driver of sales. A brick and mortar retail location with affluent foot traffic is the equivalent of a well-placed affiliate link in a web application. We’ve analyzed the returns on mass banner campaigns versus targeted affiliate links. Xcellos is banking on affiliate links to drive application-based friend commerce.